Hidden H2

We’re on a mission to transform the world into a healthy, sustainable & equitable place for the next seven generations.

For the past 30 years, we’ve been a company with strong beliefs about the rights of people and planet. We believe that a company's values are as important as the products it makes. We know that plant-based products can provide the efficacy you are looking for, and that products designed from renewable plant-based ingredients bring us closer to a sustainable world than ingredients made from petroleum. We believe that waste, is well... a waste. It's why we use recycled materials to design our packaging, and why we design recyclable packaging in turn. We have a lot of beliefs, but the biggest one is that we have a responsibility to this generation and the next seven. What do you believe? We invite you on our journey to nurture the health of the next seven generations.

What We Believe

Plant-based ingredients

Plant-Based, Renewable Ingredients (Look for our USDA Bio based Certification)!

We Prefer Plant-Based Ingredients Because They’re Powerful And Renewable.

Scents from real ingredients

Scents Made From Real Ingredients

The Scents We Use Are Made from Real Essential Oils and Botanical Ingredients, So They Smell Refreshing—Not Overpowering.

No synthetic fragrances or dyes in our products

No Synthetic Fragrances Or Dyes

We Make Our Products Without Synthetic Fragrances Or Dyes.

Washing up liquid bottle made with 100% recycled plastic

Recycled and Recyclable Packaging

We Developed Recyclable Packaging from Recycled Materials - Because We Care. We also include ‘how 2 recycle’ instructions on the back of our packaging so that consumers can take action.

Seventh Generation's principle of precaution

Seventh Generation's Principle Of Precaution

We Consider Our Products’ Entire Life Cycle, And Work To Minimize Our Impact On People And Planet.

Full ingredient list on pack

Ingredient Transparency

We Print Our Ingredients Right On The Package - Because You Deserve To Know.

Seventh Generation is a certified B-Corporation


B Corps Set The Standard For Corporate Responsibility. We’re Proud To Fight For Our Workers, Our Communities, And Our Environment.

Feminine Care rally


We Stand Up For What We Believe, And We Use Our Voice To Advocate For What’s Right.

Our Certified Partners

Action and Progress