Hidden H2

Seventh Generation’s mission is best expressed through our products. That’s why we source renewable ingredients whenever we can (look for our USDA certification), formulate using the precautionary principle, and list our ingredients and where they come from right on our packaging. 

The ingredients we put into our products matter to us. The Seventh Generation mission is to create products that are safe for you and for the planet. Our cleaning and laundry products use plant-based cleaning ingredients to get the job done, so you can feel good about using them in your home and around your family.

What We Believe

Plant-based ingredients

Plant-Based, Renewable Ingredients (Look for our USDA Bio based Certification)!

We Prefer Plant-Based Ingredients Because They’re Powerful And Renewable.

Scents from real ingredients

Scents Made From Real Ingredients

The Scents We Use Are Made from Real Essential Oils and Botanical Ingredients, So They Smell Refreshing—Not Overpowering.

No synthetic fragrances or dyes in our products

No Synthetic Fragrances Or Dyes

We Make Our Products Without Synthetic Fragrances Or Dyes.

Washing up liquid bottle made with 100% recycled plastic

Recycled and Recyclable Packaging

We Developed Recyclable Packaging from Recycled Materials - Because We Care. We also include ‘how 2 recycle’ instructions on the back of our packaging so that consumers can take action.

Seventh Generation's principle of precaution

Seventh Generation's Principle Of Precaution

We Consider Our Products’ Entire Life Cycle, And Work To Minimize Our Impact On People And Planet.

Full ingredient list on pack

Ingredient Transparency

We Print Our Ingredients Right On The Package - Because You Deserve To Know.

Seventh Generation is a certified B-Corporation


B Corps Set The Standard For Corporate Responsibility. We’re Proud To Fight For Our Workers, Our Communities, And Our Environment.

Feminine Care rally


We Stand Up For What We Believe, And We Use Our Voice To Advocate For What’s Right.