UNDERSTANDING PRODUCT CLAIMS
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Think of our claims as a promise—our promise—to use research, science, and passion to make products that work great and you can feel great about using.
We do business differently, and the Seventh Generation product claims represent what we’re all about—making products that care for today and the next seven generations. Our product claims embody our dedication to putting people and the planet at the heart of everything we do.
Scents made from Real Ingredients
Go ahead and take a whiff—we think you’ll like what you smell. That’s because our scented Seventh Generation products are made with real essential oils and botanical ingredients derived from lavender, citrus, eucalyptus, and other favorites.
Sensitive, Skin-Friendly, and Hypoallergenic Products
Our Free & Clear range includes hypoallergenic products that are made for sensitive skin, clinically tested and are made without fragrance ingredients. As always, use Seventh Generation products as directed.
Brand transparency: we print our ingredients right on the label.
We take brand transparency seriously and believe that you have a right to know what’s in the products you buy and use around your home and family. That’s why we list our ingredients where you can read them on all Seventh Generation products, so you can see for yourself what’s inside.
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